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Letter to a Company Requesting Sponsorship for a Community Event

Task Requirements

📋Scenario

You are organising a community sports event and are seeking financial sponsorship from a local business. Write a letter to the company director.

Points to Address

  • 1Introduce yourself and describe the community event you are organising
  • 2Explain the benefits of sponsoring the event including publicity and community goodwill
  • 3State clearly what level of sponsorship you are seeking and how the funds will be used
SAMPLE RESPONSE
Dear Sir or Madam,

I am writing to you today in my capacity as Chairperson of the Riverside Community Sports Committee. We are currently organising our 'Annual Riverside Fun Run and Family Sports Day', scheduled for Saturday, 12th October 2024, at Riverside Park. This event aims to promote health and community spirit among residents of all ages.

As a prominent local business, your sponsorship would be invaluable. In return for your generous support, Evergreen Builders Ltd. would receive extensive publicity, including prominent logo placement on all event banners and merchandise, frequent mentions in local press releases, and significant social media exposure. More importantly, it would demonstrate your commitment to community well-being, fostering immense goodwill among potential customers and residents.

We are specifically seeking a Gold Sponsorship package, valued at £2,500. These funds would be directly allocated towards essential event logistics, such as securing professional safety marshals, purchasing necessary sports equipment, and producing high-quality promotional materials to maximise participation. We believe this partnership would be mutually beneficial.

Yours faithfully,
Eleanor Vance